• Jonathan Shiek

You can now get Blackpink Branded Pepsi cans in 7-Eleven!

K-Lovers and soda sweet-tooths rejoice! Soft drinks giant Pepsi has signed on K-pop group Blackpink as its new brand ambassador in Asia Pacific.

The group’s four members Jisoo, Jennie, Rosé and Lisa are featured in Pepsi’s “Go All In For What You Love” campaign, which aims to encourage the next generation to push beyond their limits.

Salman Butt, senior marketing director for Pepsico APAC says, “Blackpink perpetuates a uniquely youthful attitude and zest for life that perfectly embodies the Pepsi brand, and we are absolutely thrilled about this engagement”.

“Blackpink’s touching story of grit, tenacity and resilience over the years to realise their dreams are exactly the admirable traits that can resonate with the younger generation and inspire them to emulate their idols. Our latest campaign will be all about encouraging the younger generation to pursue their dreams and set them on the right path towards finding the inner strength and boldness they never knew they had.”

Malaysian Blinks can snap up limited edition Pepsi x Blackpink products at 7-11 stores and the brand has several social media surprises and giveaways planned in the coming weeks.

A media campaign starring the girls has also kicked off on social media, giving their fans, known as Blinks, lots of exciting content to look forward to.

For more information, check out Pepsi Malaysia on Facebook, Instagram, and YouTube.

#BLACKPINK #kpop #pepsi

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