Twitter Testing Out New Feature That Links Tweets Out To E-Commerce Product Pages
Twitter will be rolling out a new feature that allows tweets to link out to e-commerce product pages like products from a Shopify store. The social media giant will be testing out a new Twitter card format that includes a big “Shop” button and integrate product details directly into the tweet itself, which will include the product name, shop name, and product pricing.
Twitter is experimenting with new shopping features 🛍 A NEW Twitter Card being tested for tweets containing links to product pages on a shop's website New-style Twitter Shopping Card shows – Product name – Shop name – Product price – 'Shop' button <-Old | New-> ht @YasserM86 pic.twitter.com/8q5xLbbH2m — Matt Navarra (@MattNavarra) March 2, 2021
Don’t get this confused with ads, even though it may work well as ads, Twitter confirmed that the tweet is an example of a new treatment for “organic” tweets focused on e-commerce.
Twitter Revenue Lead, Bruce Falck mentioned, “We know people come to Twitter to interact with brands and discuss their favorite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform.”
“This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovering, and quickly purchasing, a new skincare product or trendy sneaker from a brand you follow with only a few clicks.”
With that said, Twitter added that they have a number of plans for social commerce.
“This is the first of many experiments in the commerce space and we will enrich the experience as we learn more,” a spokesperson said.