Twitter Introduces “Shop Module” That Allows Users To Shop From Their Profiles
Twitter introduces a new “Shop Module” pilot aimed at testing the potential for e-commerce on its platform. The addition to the social media platform will offer brands, businesses, and other retailers the ability to showcase their products to Twitter users directly on the business’ profile while users will then be able to scroll through a carousel of product images and tap on the products that they’re interested in.
This module will appear in a new dedicated space at the top of a Twitter profile, but is currently only tested in the U.S. for iOS devices. TechCrunch reported that only businesses with a Professional Profile will have access to the feature. Back in April, Professional Profiles were introduced to give businesses, nonprofits, publishers, and creators the ability to display specific information about their business directly on their profile which includes address, phone number, operating hours, and others. The profiles resemble a Facebook Page for a business on Twitter.
Currently, Shop Module will be accessible to gaming retailer Game Stop, Travel brand Arden Cove, and 10 other brands across lifestyle, retail, gaming, media and entertainment, tech, and telco industries. “We’re … starting to explore ways to better support commerce on Twitter. We know people come to Twitter to interact with brands and discuss their favorite products. In fact, you may have even noticed some businesses already developing creative ways to enable sales on our platform,” said Twitter revenue lead, Bruce Falck.
“This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovering, and quickly purchasing, a new skincare product or trendy sneaker from a brand you follow with only a few clicks,” he added.