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Study Shows Men Who Wear Shirts With Large Logos May Be More Likely To Cheat

According to a research by the University of Michigan, men who prefer wearing shirts with large luxury brand logos may be seen as more promiscuous and less interested to be in long-term relationships.

The study gathered 376 students and showed them two photos of a polo shirt with a Polo Ralph Lauren brand logo printed on the left breast in a small and a large size. The participants were then asked to picture the type of man who would wear these shirt designs, along with their possible personality traits.

Among some of the traits participants were asked to imagine include how often they flirt and whether they’d be good at looking after kids. Participants would then need to rate these traits on a scale of 1 to 100. The purpose of the research was to study if men who wore flashy shirt designs would appear more desirable to women.

Credits: Eat This, Not That


The results found that men wearing larger luxury brand logos were “rated higher on mating effort, lower on parental investment, higher on interest in brief sexual affairs, lower on interest in long-term committed romantic relationships, higher in attractiveness to women for brief sexual affairs, lower in attractiveness to women for long-term committed relationships, and higher in developmental environment unpredictability” as compared to men who own shirts with a smaller logo.

Credits: Daily Mail


According to researcher Daniel Kruger, who is also the evolutionary psychologist at University of Michigan, large luxury logos can help to enhance social competitive and mate attraction, while smaller logos suggest trustworthiness and reliability.

Meanwhile, another part of the study looked at how participants would opt for small or large logos at different occasions and the results showed that a large logo would be ideal for social situations when one is hoping to attract the attention of a love interest, while smaller logos are great for casual events.

What do you think about the results of this study? Do you agree that men who wear shirt with larger logos may seem more promiscuous?

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