Starbucks Msia Calls On Fans To Express Themselves With Trending Beverages & #TikTokDrink Challenge
Starbucks Malaysia is calling on its fans to express themselves through trending beverages and their new hashtag on TikTok, the #TikTokDrink Challenge. The TikTok challenge is to cultivate and encourage creativity of local creators and customers to showcase their art and individuality. At the same time, Starbucks Malaysia has also collaborated with TikTok Malaysia to launch two of its top trending beverages Purple Summer (RM15.90) and Upside Down Honey (RM21.20) from the platform in-stores, but with a plant-based twist.
While the trending beverages on the TikTok app use primarily dairy ingredients, Starbucks reimagined these flavors with plant-based alternatives by selecting non-dairy choices, which range from non-dairy milk and non-dairy whipped cream. This bold step offers customers a variety of options as part of their Starbucks experience.
The Purple Summer is inspired by the purple hues of the sunset, this beverage blends the tartness of raspberry juice, non-dairy milk and topped with a generous swirl of plant-based whipped cream. This beverage was made famous by Starbucks Malaysia’s very own barista @sophify_, which trended on TikTok with more than 50,000 likes and almost 500,000 views. Meanwhile, the Upside Down Honey beverage starts with whipped cream, then topped with a blend of chocolate and honey syrup, then finished with another swirl of whipped cream and a rich, decadent chocolate drizzle. The video of this beverage has been liked more than 20,000 times on TikTok, with views exceeding 240,000. Both drinks are available in-store from 22 November to 31 December 2021.
Customers can post their videos on TikTok during the campaign to participate in the hashtag challenge. Starbucks stores across Malaysia will also be giving out #TikTokDrink sticker sets for any #TikTokDrink beverages sold in its stores. Customers can also participate in contests on TikTok Malaysia’s Facebook page or through Starbucks Malaysia’s TikTok page for a variety of different prizes.