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Rexona Pledges To Donate Up To RM50k To Support Local PWD Community In New Campaign


Just because most of us are staying safe at home doesn’t mean we can’t do our part to help out communities in need. In an effort to show some love to the local persons with disabilities (PWD) community, Rexona has launched the #RexonaMoveForGood campaign that aims to inspire the public to stay active while helping out said community.


For many of us, the ability to move freely is something that we take for granted most of the time. Which is why through the #RexonaMoveForGood campaign, Rexona hopes to encourage Malaysians to move more by uploading their dance or workout videos to Facebook and Instagram using the hashtag #RexonaMoveForGood.

In return, Rexona has pledged to donate up to RM50,000 to three local NGOs, namely Persatuan Orang Cacat Malaysia, Independent Living & Training Centre Malaysia, and Special Olympics Selangor. With every video uploaded under the hashtag, Rexona will be donating RM10 towards this campaign. The funds raised will be channeled into providing the PWD community with special wheelchairs, customised prosthetics, special sporting equipment, and other necessary items.


“With the Movement Control Orders in effect, we understand that Malaysians are not used to having our movement controlled. But while this is merely a phase for us, it is a lifelong struggle for the local disabled community and it is only getting more difficult for them now. The #RexonaMoveForGood campaign is Rexona’s promise to support them because now more than ever, this community needs our help and we believe that every Malaysian has the power to enrich the lives of those in need. So get moving and let’s make every move count,” said Lenny Chuah, Marketing Director, Beauty and Personal Care, MYSG at Unilever.


If you wish to take part in this campaign, make sure to use the hashtag #RexonaMoveForGood to join the fun and help out the PWD community while you’re at it! For more information about Rexona’s products, do check out their Facebook and Instagram pages.



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