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Love Beauty And Planet Partners With Watsons Malaysia To Gamify Recycling For Earth Month

Continuing their commitment to do good for the planet, Unilever’s eco-friendly beauty brand, Love Beauty and Planet has launched a sustainability campaign in partnership with Watsons Malaysia. In conjunction with Earth month in April, the campaign aims to educate consumers about the impact of plastic waste and to encourage them to play their part in making the planet a better place. Love Beauty and Planet offers different variants ranging from shampoo, conditioner, body wash and body lotion for different skin goals.

“We, Love Beauty and Planet, want to take a more proactive role for a more sustainable future. We will be kicking off several initiatives with our trusted retail partner, Watsons, both online and in-store. We understand that it is not possible for both consumers and organisations to change habits overnight, but one small action can make a big change over time. With that, Love Beauty and Planet hopes to inspire the public to adopt simple and easy sustainable habits, or as we call it, ‘small acts of love’ that will make a difference to our planet,” said Rachel Sak, Brand Manager, Love Beauty and Planet, Unilever (Malaysia) Holdings Sdn. Bhd.

“As the leading health and beauty retailer, Watsons Malaysia has pledged to reduce plastic waste as part of our long-term commitment towards sustainability. We are thrilled to be able to partner Love Beauty and Planet, who shares the same values as we do when it comes to our environment. We hope that through this campaign, we can make a difference for the planet by encouraging consumers to adopt an environmentally friendly lifestyle,” shared Caryn Loh, Managing Director, Watsons Malaysia.

As part of Love Beauty and Planet’s sustainability initiative, the brand has created an interactive mobile game that aims to educate the public about recycling. Participants can earn points through collection of recyclable bottles that appears on screen, while avoiding our marine friends to save them from plastic waste. With every successful gameplay, consumers can earn an exclusive voucher that is valid to be used on any Love Beauty and Planet’s products at Watsons’ stores, website, or in-app purchases. To play the game, consumers can visit https://www.lovebeautyandplanet.my

Other than that, Love Beauty and Planet is collaborating with Watsons to place recycling bins in 20 Watsons retail stores within Klang Valley as efforts to encourage more consumers to recycle more conveniently. Consumers can visit the participating Watsons stores from 12 April to 31 May to drop off any used plastic bottles to be recycled. All the collected plastic bottles will then be sent to a local plastic management company where it will be given a second life as part of Love Beauty and Planet’s commitment to reducing plastic waste. 

As a reward, consumers are entitled to a reward voucher from Love Beauty and Planet to be used at Watsons. Details on how to participate below or you can visit Love Beauty and Planet’s Facebook page for more information. 

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