Instagram Will Make Users Below 16 Private By Default And Limit Ads Targeting Young People
Finally a new update that protects younger users on Instagram! The Facebook-owned app will be implementing a new update that will automatically private the account of users who are below the age of 16 or under 18 in certain countries. As for the current public accounts of those under these ages, a notification will be sent to encourage users to switch to private.
Another applaudable change that Instagram will be introducing is how advertisers can reach users under the age of 18. Previously, users can be targeted based on interests and activity. Facebook will collect information across the web like web browsing history, app usage, and likes. Now, the new update will only allow advertisers to target under-18 users based on age, gender, and location.
The company also added that it is trying to limit how “problematic” users interact with children and young teens. Instagram says it is able to identify “potentially suspicious behaviour” from accounts like accounts that have been recently blocked or reported by younger users. So how this works is, Instagram will separate users under 16 from these suspicious users by not showing up on their Explore, Reels, or Suggested Accounts For You. Additionally, suspicious accounts will not be able to see comments on posts or comment on content from younger users.
“We are trying to figure out if an adult is exhibiting suspicious behavior. The adult might not have broken the rules yet, but might be doing things that make us look at them more deeply,” said Instagram’s head of public policy, Karina Newton.
What do you think? Is this a good enough initiative to keep children and young teenagers safe on Instagram?