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Instagram Combines IGTV And Feed Videos Into "Instagram Video" Format

Instagram announced earlier this month that the company will be dropping IGTV as it will be combining both IGTV and feed videos into one format called Instagram Video. According to Adam Mosseri, the social media platform will be introducing a new Video tab on users' profile to make it easier for people to discover new video content.

This strategic move was a good opportunity to compete with TikTok by offering new options to improve the quality of video on its site. New additions will allow users to crop videos, add filters, tag people, and add a location. Users will also be able to watch videos in full screen by just tapping anywhere on the video.

Instagram's new format will also benefit creators, making data analysis easier for influencers and brands. “To make it easier to understand how videos are performing, we're merging feed post insights and video insights into one combined metric for businesses and creators.”

What do you think about Instagram discontinuing IGTV?


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