Facebook’s New Feature Will Try To Make You Read An Article Before Sharing It
In an effort to curb the spread of misinformation on social media, Facebook has announced on Monday that it will be testing a new feature that reminds users to actually read an article before they share it.
Users who try to share a news article link without opening it beforehand will receive a prompt on Facebook that encourages you to open the link and read the article before hitting that ‘share’ button. “You’re about to share this article without opening it. Sharing articles without reading them may mean missing key facts,” the prompt reads.
Starting today, we’re testing a way to promote more informed sharing of news articles. If you go to share a news article link you haven’t opened, we’ll show a prompt encouraging you to open it and read it, before sharing it with others. pic.twitter.com/brlMnlg6Qg — Facebook Newsroom (@fbnewsroom) May 10, 2021
Facebook is not the first social media platform to try out this feature though as Twitter has already been practicing this function since last year. And according to the results from Twitter, the feature seems to work as intended.
📰 More reading – people open articles 40% more often after seeing the prompt 📰 More informed Tweeting – people opening articles before RTing increased by 33% 📰 Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are best left in drafts 😏 — Twitter Comms (@TwitterComms) September 24, 2020
With that said, both Facebook and Twitter’s features will still allow users to continue sharing an article even without reading. But let’s hope that with the constant reminder, users will understand the importance of reading before sharing to avoid spreading fake news.