Everything You Need To Know About K-Beauty: An Infographic
CNN: The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales in 2018, according to Mintel, a global market intelligence agency. One in five facial skin care launches in South Korea, the agency reports, is actually a mask.
“For a long time, France and Japan were considered a symbol of cosmetics business around the globe,” said Ryan Park, who founded the Korean beauty brand Whamisa. “Korea was able to catch up with them within a very short time thanks to the balance of its accumulated fundamental industry, chemistry, bioscience and Korean Wave culture.“
“Korea has become the test bed of many world-famous cosmetic companies,” said Dr. Soyun Cho, a dermatology professor at Seoul National University, who has studied the behavior behind cosmetic use in Koreans. “Korean consumers are very knowledgeable, they’re early adapters of new products, and young Korean women are very keen to try the new trend, not wanting to be left out of the loop when all their friends are using a new product.”
With innovative technology harnessing ancient traditions (snails???) – it’s easy to see why the weird-but-wonderful Korean hacks and 10-step skincare methods are all the rage. But where do we even start if we want in on the K-beauty-pie?
Lifestyle blogger of Sorabelle.com, Vicky Lee, says “It may sound extensive, but most Korean women use an 8 and 10-step skincare routine each and every day to help keep their skin looking healthy and beautiful”.
Check out the infographic below (scroll to the bottom for a lazy girl hack!):