Eat My CB! Is Actually An Instagram Business For Curry Buns
Did you do a double-take? That’s right, “Eat My CB” is a home-based curry bun business started by a local family of six known as the Lees.
When the Circuit Breaker period clamped down in Singapore to ease COVID-19’s spread, they found their sources of income lost overnight.
The “a-ha!” moment came thanks to mother Annie Neo. The 60-year-old is a Thermomix ambassador with a passion for cooking that shaped both her professional life and her family’s appetites.
“My mother is the heart and soul of the brand. The rest of us just know how to eat only,” joked Lester, who works as Eat My CB’s graphic designer.
As part of her job, Annie teaches cooking classes to fellow “aunties”. During the Circuit Breaker, her kids encouraged her to take her classes online, riding on the wave of the popular livestream cooking sessions that were all the rage during the lockdown.
During one of the live sessions, Annie made curry buns.
The origin of the “Eat My CB” name?
They were making curry buns during the Circuit Breaker, also the term “CB” is…hard not to roll your eyes at.
But they just couldn’t get the word out of their heads and decided to just do it. “There was no harm trying.”
Eat My CB became a home-based food business that kept the Lees afloat. Though they only sell one item—Annie’s signature curry buns priced at $32 each, every bun is a handcrafted labour of love and time. It feeds three to four people, or “one very hungry man”, the Lees say.
Check out their Instagram page @eatmycb.