BTS Just Broke 6 World Records In Less Than A Month
Love them or hate them, you can’t deny that BTS is quite possibly the biggest boyband to exist right now. In just less than a month’s time, the K-pop group has managed to break six world records with just one single and an online concert!
Thanks to the power of their devoted fans aka ARMY, the band’s single, Butter that was released on 21 May has broken five Guinness World Records alone.
one: 😃 two: 😁 three: 🥰️ four: 😍 five: 🥵️ We've confirmed a new batch of records set by @BTS_twt during the release of their latest single 'Butter' – including having the most viewers for the premiere of a video on @YouTube 🔥 https://t.co/7GifjrD7rQ#BTSButter — Guinness World Records (@GWR) May 25, 2021
With 3.9 million concurrent viewers for its premiere, Butter’s music video has set the record for having the “most viewers for the premiere of a music video on YouTube” as well as having the “most viewers for the premiere of [any] video on YouTube”.
Additionally, the music video also managed to receive 108.2 million views in the first 24 hours of release, making it the “most viewed YouTube music video in 24 hours by a K-pop group”, and also the “most viewed YouTube music video in 24 hours by any artist”.
The best part is, two of these records were also previously held by BTS with another one of their English track Dynamite, which had the most viewers for the premiere of a music video and most views in the first 24 hours of release, until Butter came along.
With 11,042,335 global streams in one day, Butter also now holds the record for the “most streamed track on Spotify in the first 24 hours”, beating Ed Sheeran and Justin Bieber’s 2019 hit I Don’t Care.
And if you think the record-breaking success stops there, BTS has once again made history over the weekend with their two-day online concert event MUSTER SOWOOZOO.
[#오늘의방탄] 방탄의 목적지는 언제나 아미💜💫 #방탄에겐아미뿐 #우린우리대로빛나 #MUSTER소우주14일공연 pic.twitter.com/mdraRYSNfv — BTS_official (@bts_bighit) June 14, 2021
The virtual show, which was in celebration of their 8th debut anniversary, garnered over 1.33 million paid viewers from 195 countries, breaking the band’s previous record of having the “most viewers for a music concert livestream on a bespoke platform”.
Thanks to the two-day concert, BTS’ record label Big Hit Music managed to make over US$71 million (RM292 million) from ticket and merchandise sales. At this rate, it’s safe to say that it’s truly BTS’ world, and we’re just living in it.